Turn product analytics into weekly growth experiments
Use funnels, recordings, and events to choose sharper product growth experiments instead of guessing.
Setup time
2 hours
Time saved
3-8 hours
Best for
Product teams, Founders, Growth teams, SaaS teams
Tools
PostHog, Microsoft Clarity, ChatGPT, Linear, Notion
Overview
This workflow connects product analytics with the actual weekly planning loop so insights become experiments.
When to use this workflow
Tools you need
PostHog
Analytics
Product analytics platform for events, funnels, session replay, feature flags, and experiments.
Visit websiteMicrosoft Clarity
Behavior analytics
Free behavior analytics tool for session recordings, heatmaps, and user friction discovery.
Visit websiteChatGPT
AI assistant
General AI assistant for drafting, reasoning, rewriting, and structured content generation.
Visit websiteLinear
Product management
Issue tracking and product planning tool for engineering, product, and growth teams.
Visit websiteNotion
Workspace
Workspace for docs, databases, calendars, SOPs, and team knowledge bases.
Visit websiteStep-by-step workflow
Pick one metric
Choose a target metric such as activation, trial-to-paid conversion, onboarding completion, or feature adoption.
Tool used
PostHog
Expected output
One focused metric and baseline.
Inspect funnel drop-offs
Review the funnel and list where users drop, hesitate, repeat actions, or abandon.
Tool used
PostHog
Expected output
A friction map.
Watch user sessions
Review a small sample of recordings around the biggest drop-off point.
Tool used
Microsoft Clarity
Expected output
Observed UX friction and hypotheses.
Generate experiment candidates
Ask AI to turn friction evidence into experiment ideas with effort, risk, and expected impact.
Tool used
ChatGPT
Expected output
A ranked experiment backlog.
Ship and review
Create implementation issues, define success criteria, and review results next week.
Tool used
Linear
Expected output
Prioritized growth experiments with owners.
Prompt templates
Friction to experiment
Turn this funnel and session evidence into growth experiments. Include hypothesis, change, target segment, expected impact, effort, risk, and success metric. Evidence: [paste]Weekly growth review
Summarize this week's experiment results. Identify what changed, what we learned, what to stop, and what to test next. Results: [paste]Automation ideas
- Create a weekly funnel snapshot
- Send experiment results to a Notion log
- Open Linear issues for approved experiments
Common mistakes
- Looking at too many metrics at once
- Jumping from analytics to redesign without watching real sessions
- Not defining success before shipping
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